Type: Posterserie

Het is maar vlees (2021)
"Het is maar vlees" what means It’s Just Meat is a poster serie made to talk about problems in the meat industry. In each poster, there's a person holding a piece of meat that says, "Het is maar vlees" The illustrations use black, red, and white colors to keep things simple and powerful.

Writing "It's Just Meat" directly on the meat piece is meant to make you think about where your food comes from and the impact of your choices.

The series aims to make people more aware and get them talking about the food choices we make.


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